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Bachelor of Business Administration

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Student Strength
F.Y.B.B.A. S.Y.B.B.A. T.Y.B.B.A.
225 148 75

Programme Structure for Bachelor of Business Administration (B.B.A.)

(With Effect from June-2019)
Name of the program Bachelor of Business Administration
Abbreviation B.B.A.
Type Degree Course
Duration 3 Years (Full Time - Regular)
Eligibility A Candidate must have passed Standard 12th (H.S.C) Examination through Gujarat Higher Secondary Education Board (G.H.S.E.B.) or any other equivalent Board (C.B.S.E., I.C.S.E) with English as a Subject.
Objectives of the Program The core objective of the program is to impart managerial and decision-making skills in the students through transmitting knowledge via classroom interactions and developing business management skills. Students shall also get practical exposure of business management by undergoing projects, industrial visits, presentations, case studies, simulation exercises and the like. Moreover the objective is to make the students awareabout Contemporary issues in management.
Program Outcome After successful completion of the program a student shall be able to pursue his career by serving to corporates or services, a student may start his own venture or may help in family business or he / she may go for higher studies.
Medium of Instruction English
Program Structure 3 Years Graduate Degree Program comprising of Six Semesters (Two Semesters in an academic year) comprising of 6Teaching Subjects in eachsemester
Subject-Credit Bifurcation As per Annexure-1
Semester-wise Prog. Structure As per Annexure-2

ANNEXURE - 1

Subjects – Credits Bifurcation
Type F.Y.B.B.A S.Y.B.B.A. T.Y.B.B.A. Total Credits
Sem. 1 Credit Sem. 2 Credit Sem. 3 Credit Sem. 4 Credit Sem. 5 Credit Sem. 6 Credit
No. of Courses (Subjects) No. of Courses (Subjects) No. of Courses (Subjects)
Foundation 2 8 2 8 2 8 2 8 0 0 0 0 32
Interdisciplinary 1 4 1 4 1 4 1 4 0 0 0 0 16
Core 2 8 2 8 2 8 2 8 4 16 3 16 64
Core & Allied 1 4 1 4 1 4 1 4 0 0 0 0 16
Subject Electives 0 0 0 0 0 0 0 0 2 8 2 8 16
Total Teaching Credits   24   24   24   24   24   24 144
Foundation Electives* (NSS/NCC/Saptadhara)   2   2   2   2   2   2 12
Total Program Credits   26   26   26   26   26   26 156

ANNEXURE - 2 (Semester-wise Program Structure)

First Year BBA (Semester 1) Course Structure
(With Effect from A.Y. 2019-20)
Course Type Course Code Course Title (Subjects) Teaching hours per week Course Credits University Examination Internal Marks Total Marks
Duration Marks
Theory Practical
Foundation 101 Business Communication 4 0 4 3 hours 70 30 100
102 Environmental Science 4 0 4 3 hours 70 30 100
Interdisciplinary 103 IT Tools For Business* 3 1 4 3 hours 70 30 100
Core 104 Fundamentals of Economics 4 0 4 3 hours 70 30 100
Core 105 Principles of Management 4 0 4 3 hours 70 30 100
Core &Allied 106 Financial Accounting 4 0 4 3 hours 70 30 100
Foundation Elective 107 NCC / NSS / Saptadhara**     2        
Total     23 1 26   420 180 600
* Evaluation of "IT Tools for Business' shall also be done through practical examination
** No separate teaching hours shall be allotted to NCC / NSS / Saptadhara, but credits should be reflected in marksheet

 

First Year BBA (Semester 2) Course Structure
(With Effect from A.Y. 2019-20)
Course Type Course Code Course Title (Subjects) Teaching hours perweek Course Credits University Examination Internal Marks Total Marks
Duration Marks
Foundation 201 Personality Development 4 4 3 hours 70 30 100
202 E-Business 4 4 3 hours 70 30 100
Interdisciplinary 203 Accounting for Managers 4 4 3 hours 70 30 100
Core 204 Economics for Managers (Including Macro) 4 4 3 hours 70 30 100
Core 205 Organisational Behaviour 4 4 3 hours 70 30 100
Core &Allied 206 Business Environment 4 4 3 hours 70 30 100
Foundation Elective 207 NCC / NSS / Saptadhara*   2        
Total     24 26   420 180 600
** No separate teaching hours should be allotted to NCC / NSS / Saptadhara, but credits should be reflected in mark sheet

 

 

First Year BBA (Semester 3) Course Structure
(With Effect from A.Y. 2020-21)
Course Type Course Code Course Title (Subjects) Teaching hours perweek Course Credits University Examination Internal Marks Total Marks
Duration Marks
Foundation 301 Entrepreneurship Development 4 4 3 hours 70 30 100
302 Business Start-ups and Innovation 4 4 3 hours 70 30 100
Interdisciplinary 303 Banking, Insurance & Financial Services 4 4 3 hours 70 30 100
Core 304 Marketing Management 4 4 3 hours 70 30 100
Core 305 Financial Management 4 4 3 hours 70 30 100
Core & Allied 306 Human Resource Management 4 4 3 hours 70 30 100
Foundation Elective 307 NCC / NSS / Saptadhara*   2        
Total     24 26   420 180 600
** No separate teaching hours should be allotted to NCC / NSS / Saptadhara, but credits should be reflected in marksheet

 

 

First Year BBA (Semester 4) Course Structure
(With Effect from A.Y. 2020-21)
Course Type Course Code Course Title (Subjects) Teaching hours perweek Course Credits University Examination Internal Marks Total Marks
Duration Marks
Foundation 401 Ethics & Corporate Social Responsibility 4 4 3 hours 70 30 100
402 Management of MSMEs 4 4 3 hours 70 30 100
Interdisciplinary 403 Introduction to Taxation 4 4 3 hours 70 30 100
Core 404 International Business Environment 4 4 3 hours 70 30 100
Core 405 Production and Operations Management 4 4 3 hours 70 30 100
Core &Allied 406 Quantitative Techniques for Management 4 4 3 hours 70 30 100
Foundation Elective 407 NCC / NSS / Saptadhara*   2        
Total     24 26   420 180 600
** No separate teaching hours should be allotted to NCC / NSS / Saptadhara, but credits should be reflected in marksheet
Note: After Semester 4, a student shall compulsorily have to undergo 8 weeks Organisational Summer Internship during summer vacation and that will Contain4 credits which will ultimately reflected in Semester 5 marksheet.

 

 

First Year BBA (Semester 5) Course Structure
(With Effect from A.Y. 2021-22)
Course Type Course Code Course Title (Subjects) Teaching hours perweek Course Credits University Examination Internal Marks Total Marks
Duration Marks
Core 501 Summer Training Report* 4 4 ------- 70 30 100
Core 502 Business Research 4 4 3 hours 70 30 100
Core 503 Service Management 4 4 3 hours 70 30 100
Core 504 Legal Aspects of Business 4 4 3 hours 70 30 100
Subject Elective 505 Specialisation 1 4 4 3 hours 70 30 100
Subject Elective 506 Specialisation 2 4 4 3 hours 70 30 100
Foundation Elective 507 NCC / NSS / Saptadhara**   2        
Total     24 26   420 180 600
* Summer Training report shall be evaluated by college / institute by VIVA VOCE exam or presentation of the whole industrial visit or both.
** No separate teaching hours should be allotted to NCC / NSS / Saptadhara, but credits should be reflected in mark sheet

 

 

Subject Elective Courses for BBA (Sem. 5)
(A student shall have to choose any one of the three groups)
Group 1: Marketing Elective Group
MSE1 Specialisation 1 Advertising and Brand Management
MSE2 Specialisation 2 International Marketing Management
Group 2: Finance Elective Group
FSE1 Specialisation 1 Advance Financial Management
FSE2 Specialisation 2 Strategic Financial Management
Group 3: Human Resource Elective Group
HSE1 Specialisation 1 Human Resource Development
HSE2 Specialisation 2 Advance Human Resource Management

 

 

Third Year BBA (Semester 6) Course Structure
(With Effect from A.Y. 2021-22)
Course Type Course Code Course Title (Subjects) Teaching hours perweek Course Credits University Examination Internal Marks Total Marks
Duration Marks
Core 601 Business Policy and Strategic Management 4 4 3 hours 70 30 100
Core 602 Financial Institutions and Markets 4 4 3 hours 70 30 100
Subject Elective 603 Specialisation 3 4 4 3 hours 70 30 100
Subject Elective 604 Specialisation 4 4 4 3 hours 70 30 100
Core 605 Project* 8 8 External VIVA VOCE 100 100 200
Foundation Elective 607 NCC / NSS / Saptadhara**   2        
Total     24 26   380 220 600
*A Student shall prepare a Project preferably from his/her chosen specialisation group which will consist of total 8 credits (equivalent to 2 courses). A teaching faculty member shall bear workload of Project that is equivalent to other course titles.
*No separate teaching hours should be allotted to NCC / NSS / Saptadhara, but credits should be reflected in marksheet

 

 

Subject Elective Courses for BBA (Sem. 6)
(A student shall have to choose any one of the three groups)
Group 3: Marketing Elective Group
MSE3 Specialisation 3 Consumer Behaviour
MSE4 Specialisation 4 Personal Selling and Sales Force Management
Group 4: Finance Elective Group
FSE3 Specialisation 3 Investment and Portfolio Management
FSE4 Specialisation 4 International Financial Management
Group 5: Human Resource Elective Group
HSE3 Specialisation 3 Performance and Compensation Management
HSE4 Specialisation 4 Management of Industrial Relations